• Work
  • About

Arturo Aranda

Global Executive Creative Director / Art Director / Designer

  • Work
  • About

GE: Day in the Life of Innovation

A fun and simple way to show how GE employees are working for a better future. We filmed 20 employees at various GE locations. The entire film is interactive, each employee’s story is expandable allowing for a larger and more focused view. Amazing collaboration, thinking and execution with our friends at Honest.