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Arturo Aranda

Global Executive Creative Director / Art Director / Designer

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AT&T AR Header Cam

To highlight how AT&T’s mobile internet speed lets World Cup fans stay connected to the action, we let fans test their own speed with this first-of-its-kind banner-ad. 

The audience could practice their heading skills with this World Cup banner game for AT&T, created a collaboration between BBDO, Zugara, and Zoic Studios. Zugara applied its ZugMo motion capture tech that allows users with a webcam to practice heading in some corner kicks.